Solve a problem or Need: I’m a
big believer in developing blogs that fulfill real needs solve problems that
people have. The problem need not be a big one (like world peace) but you
should be attempting to create a solution people need on some level.
Define your audience: Who is
blog for? Who are you attempting to attract? If your blog is targeting a
certain demographic or type of person, include this in your pitch. If your blog
is for teens, don’t develop a pitch for grandparents - target the reader you want.
Be clear: Don’t leave people
second guessing what you mean or interpreting jargon – make your elevator pitch
crystal clear.
Keep it short: People have
limited attention spans and the capacity to absorb lots of information. Get to
the point, eliminate unnecessary words and make it punchy !
Stand out – Use humor or
powerful imagery to grab the attention of those that hear your elevator pitch.
Be
intriguing: Your elevator pitch is unlikely to convert people into
reading your blog all on its own – but it should entice them to learn more. You
don’t need to cover everything in it, but attempt to write something that stays
in the minds of those who hear it long afterwards.
Be energetic but not hyped: You
provide more than just dry information when describing your blog, but you also
convey what you feel about it. This is important if you pitch to a person with
language and a voice that is dry and uninspired, you are unlikely to convert
anyone into a reader. Show people that you love what you are doing that you are
passionate, and that you care about your topic. But don’t go too far and hype
it up beyond what it is either.
Consider using a question:
People are wired to answer dand engage with questions. Ask them, even just
rhetorical ones, in your pitch and you’ll hook people in.
Be
ready to expand uporn your pitch: At a recent conference I had a person
approach and give me what seemed like an elevator pitch about their blog. It
worked really well, they had me interested – so interested that I asked them to
tell me more. The problem was that they lacked anything else to say about their
blog. See an elevator pitch as a conversation opener, designed to lead into
further interaction with people. You don’t have to say it all in your initial
pitch, but you should be ready to say more if people are interested.
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